Become a Farmer, a phenomenal agriculture-themed reality show by iQIYI, China's leading online entertainment service, concluded its season 2 to rapturous reviews on July 13.

7月13日，中国顶尖的在线娱乐平台爱奇艺圆满收官了其备受瞩目的农业题材真人秀《种地吧》第二季，节目反响热烈，赞誉声不绝于耳。

The show's commitment to environmental sustainability in agriculture has earned it the title of Sustainable Agriculture Promotion Partner of the World Wide Fund for Nature, China (WWF China) and One Planet Foundation, according to iQIYI. In the latest season, experts from these environmental organizations participated in content production, advocating for biodiversity protection and sustainable farming practices.

爱奇艺方面透露，该节目深耕农业可持续发展的土壤，因此荣膺世界自然基金会中国分会及一个地球自然基金会可持续农业推广伙伴的殊荣。最新一季中，环保领域的权威专家深度参与内容策划，共同倡导生物多样性守护与可持续农耕之道。

By immersing ten urban youths into the realities of agricultural life, the original production, a collaboration between iQIYI and Blue Sky Media Group, became a black horse in China's variety show market in 2023.

携手蓝天下传媒集团精心打造的《种地吧》，通过十位都市青年的亲身体验，将农业生活的魅力淋漓尽致地展现在观众面前，成为2023年中国综艺领域的一股清新力量，令人瞩目。

Become a Farmer Season 2 cemented its remarkable success, topping the ranking of domestic popular variety shows for eight consecutive weeks on Douban, a major Chinese media review platform.

《种地吧》第二季在知名媒体评价平台豆瓣上，连续八周稳居国内热门综艺榜首，其卓越表现有目共睹，成绩斐然。

The show's second season saw the ten young men, with increased farming skills and business acumen, triple their farm size to 30 hectares. They introduced diverse new crops such as chilies alongside wheat and roses, developed derivative products like chili sauce and strawberry jam, and also created an integrated farm featuring fishponds and crayfish fields.

在这一季的旅程中，十位青年的农业技艺与商业智慧均实现了质的飞跃。他们不仅将农场规模拓展至原先的两倍，达到30公顷之广，还积极引进辣椒、小麦、玫瑰等新作物，研发出辣椒酱、草莓酱等创意产品，更打造出集鱼塘、小龙虾养殖于一体的多元化农场生态。

Audience members also manifested sustained interest in the participants beyond the show, closely following and supporting them as they ventured to launch businesses, empowered livestream commerce, organized music festivals, and more.

节目之外，观众对参赛者的热情不减，持续关注并助力他们在创业路上前行，提升直播带货能力，乃至策划音乐节等活动，展现了强大的粉丝凝聚力。

Widely acclaimed for highlighting the participants' uplifting journeys of personal growth by dedicating themselves to farming, the show was nominated for the Best Variety Show at the 29th Shanghai TV Festival for the second consecutive year.

《种地吧》以其展现的青年投身农业的壮志与成长的励志故事，赢得了广泛好评，并连续两年荣获第29届上海电视节最佳综艺节目提名，实至名归。

The widespread popularity of Become a Farmer in exploring the niche agricultural theme showcases iQIYI's success in creating and delivering original content that resonates with diverse audiences, according to the company.

爱奇艺表示，《种地吧》系列在农业领域的深入探索取得的巨大成功，正是爱奇艺在创作触动人心、跨越圈层共鸣的原创内容道路上迈出的坚实步伐。

In addition to the show, iQIYI said it would continue educating the public on the importance of biodiversity conservation and sustainable agriculture. For example, it will launch several initiatives, including citizen science activities on pollinator insects in September.

未来，爱奇艺还将不遗余力地向公众传递保护生物多样性、推广可持续农业的重要信息，如计划于9月启动的授粉昆虫公民科学活动等，持续贡献社会正能量。

编辑 | ETTBL商务英语翻译
翻译｜Romola
来源｜China Daily
声明｜配图取自网络，仅供学习分享使用，侵删