预售的定义

A presale is an event where you sell a product or service before it’s officially released. In some cases, you may be selling products that have yet to be made.

 预售是指在产品或服务正式发布前进行销售的活动。在某些情况下，你可能会销售尚未生产的产品。

 “[A] presale allows you to obtain feedback prior to releasing to the full market,” explained Mike Sheety, founder of ThatShirt. “This can give you a chance to iron out any kinks and accurately scale how [good] your product or service is going to be.”

 “预售可以让你在向整个市场发布之前获得反馈”，ThatShirt创始人Mike Sheety解释说,“这可以让你有机会解决任何问题，并准确衡量你的产品或服务的效果。”

 A presale can be a valuable tool — especially if you’re just starting a business and want to see how your target customers react to your product. Creating product samples to distribute via a presale is an excellent way to give potential customers a feel for your offerings and pave the way for future sales.

 预售是一个非常有价值的工具，尤其是当你刚刚开始创业，想了解目标客户对产品的态度时。通过预售制作产品样品，是让潜在客户了解你的产品并为未来销售铺平道路的绝佳方式。

制定有效预售策略的法宝

Rolling out a presale isn’t difficult; it’s all about effective marketing. There are several ways to market your product and sell to your initial audience. For example, some businesses opt for crowdfunding via posts on sites like GoFundMe to drum up excitement and interest for their presale. Others opt to connect directly with an existing audience through email marketing.

 推出预售并不难，关键在于有效的营销。有几种方法可以向初始受众推销产品和进行销售。例如，一些企业选择通过GoFundMe 等网站上的帖子进行众筹，以激发人们对预售的热情和兴趣。还有一些企业选择通过电子邮件营销直接与现有受众建立联系。

Create a presale campaign. You can create your presale campaign on a crowdsourcing site. Or, you can choose an email marketing service to get the word out. Set up your parameters and ensure your product or service is accessible.

 创建预售活动。您可以在众包网站上创建预售活动。或者，你可以选择电子邮件营销服务来发布消息，甚至与自己的本地分销网络合作。设置好数据，确保网民可以看到你的产品或服务。

Post your presale product. Once you’ve established a campaign, start your presale period and begin collecting sales and gauging interest in your audience. At this point, ask for general feedback from your most loyal customers.

 发布预售产品。建立活动后，开始预售期，并开始收集销售额并衡量受众的兴趣程度。此时，向你最忠实的客户征询总体反馈意见。

 Market your presale. Find ways to get the word out about your presale, whether via email marketing, social media marketing or word of mouth. The best CRM platforms can help you reach your most engaged customers early. As you market your presale and make sales, stay focused on the other side of the process: the actual production of your item or service. Pay attention to product quality and ensure your customers get exactly what’s been advertised.

 营销预售。无论是通过电子邮件营销、社交媒体营销还是口头营销，都要想方设法宣传预售活动。最好的客户关系管理平台可以帮助你尽早接触到参与度最高的客户。在进行预售营销和销售的同时，请关注流程的另一端：商品或服务的实际生产。注意产品质量，确保客户得到的是广告同款的产品。

 Release your product and follow up. Deliver your product to the initial buyers and ask for feedback where appropriate. This feedback will help you continue improving your product for future customers.

 发布产品并跟进。将产品交付给最初的买家，并适当征求反馈意见。这些反馈将帮助你为未来的客户继续改进产品。

编辑 | ETTBL商务英语翻译

翻译｜Henry

来源｜Business News Daily

声明｜配图取自网络，仅供学习分享使用，侵删