The Vision Pro, Apple’s first new product in seven years, officially launched in stores on Friday in the US.

苹果公司七年来的首款新产品Vision Pro已于2月2日在美国正式开售。

The mixed reality headset went on sale at Apple Stores across the country.

这款混合现实头戴设备在美国各地的苹果专卖店都有售。

On Friday morning at Apple’s New York City Flagship Store, CEO Tim Cook welcomed waiting customers into the store — shaking hands and taking selfies as employees cheered. Around 200 people had lined up ahead of the 8 a.m. launch, including customers from around the world.

周五上午，在苹果纽约旗舰店，员工鼓掌欢呼，首席执行官蒂姆·库克欢迎排队的顾客进店，并与顾客握手合影。Vision Pro上午8点开售，大约200人在店前排起了长队，其中还包括来自世界各地的顾客。

People are also able to receive private one-on-one demos on a first come, first served basis at retail stores.

顾客还可以在零售店享受一对一的私人演示，服务有限，先到先得。

CEO Tim Cook has long talked up the potential for augmented reality to help people communicate and collaborate. Now he will have to prove that a device that blends both virtual reality and augmented reality, a technology that overlays virtual images on live video of the real world, is indeed the future of computing.

长期以来，首席执行官蒂姆·库克一直在讨论增强现实技术（AR）在帮助人们沟通和协作方面的潜力。现在，他将证明，融合虚拟现实和增强现实技术（一种在现实世界的实时视频上叠加虚拟图像的技术）的设备无疑是计算的未来。

Ahead of the release, Cook called it “the most advanced consumer electronics device ever created.”

在该产品发布之前，库克称其为“有史以来最先进的消费电子设备”。

But it won’t be an easy sell: It’s a $3,499 clunky computer you wear on your face. The headset will have 256 GB of storage, and prescription lens inserts for the device will be available starting at $149. Reading lens inserts start at $99.

然而，该产品并不热销：这是一台价值3499美元、戴在脸上的笨重电脑。这款产品拥有256 GB的存储空间，设备的镜片起售价为149 美元。阅读镜片起价为99美元。

Once you factor in additional accessories, like a $200 travel case and $50 battery pack holder and more, it can cost up to $4,600, The New York Times reported.

据《纽约时报》报道，如果再算上其他配件，如200美元的旅行箱和50美元的电池盒支架等等，它的价格可能高达4600美元。

The headset enters just as the extended reality (XR) market — a category that includes augmented, virtual and mixed reality — has plateaued with little mainstream consumer adoption. The Vision Pro has limited apps out of the gate and will be tethered to a battery pack the size of an iPhone, offering about 2.5 hours of battery life on a single charge.

这款头戴式设备的诞生正值扩展现实（XR）市场（包括增强现实、虚拟现实和混合现实）趋于平稳，主流消费者使用率不高之际。Vision Pro 一开始只有部分应用程序，并将与iPhone大小的电池相连接，一次充电可提供约2.5小时的续航时间。

The experience, however, is unmatched when it comes to watching immersive videos and interacting with the world around you. It’s rare to find a new technology that feels groundbreaking.

然而，在观看身临其境的视频和与周围环境互动方面，这种体验是无与伦比的。很少有新技术能给人带来突破性的感觉。

资料来源 | CNN

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