Marketing deals with identifying and meeting human and social needs. One of shortest definition of marketing is “meeting needs profitably”. When eBay recognized that people were unable to locate some of items they desired most and created an online auction or when IKEA noticed that people wanted good furniture at a substantially lower price and created knock-down furniture, they demonstrated marketing savvy and turned a private or social need into a profitable business opportunity.
Notes:
[不可数名词] the activity of presenting, advertising and selling a company's products in the best possible way 促销；营销；销售活动
a. a marketing campaign
促销活动
b. She works in sales and marketing .
她在市场营销部工作。
(2) profitably ad. 有利可图地
a. The 28 French stores are trading profitably.
这28家法国商店在盈利。
b. To harvest oil and gas profitably from the North Sea, it must focus on the exploitation of small reserves as the big wells run dry.
随着大型油井的枯竭，要想从北海的石油和天然气开采中盈利，必须着力于开采小储量的油井。
c. In this case you could take it apart most profitably.
这样你就能不费吹灰之力地把它拆开。
a. The sale is a big coup for the auction house.
这笔交易是该拍卖行的一大成功之举。
b. The airline plans to auction its international routes to former competitors.
这家航空公司打算把他们的国际线路拍卖给以前的竞争对手。
c. Thirteen per cent of Christie's coin and banknote auction went unsold.
佳士得13%的硬币和纸币拍卖流拍。
a. By 1955, IKEA was designing all its own furniture.
到了1955年, 宜家家具已经自行设计所有的家具。
b. Nowadays, IKEA is often seen as having connotations of self - sufficiency .
现在, “宜家”经常被视为具有 自给自足 的内涵。
c. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately - held company.
令人感到惊奇的是, 英格华肯帕德有办法维持宜家家具私人公司的身分不上市。
a. He is known for his political savvy and strong management skills.
他以睿智的政治头脑和强势的管理手腕出名。
b.But this time, they are adopting more politically - savvy strategies.
但这一次他们的策略更讲究政治技巧。
c. But the demographic it's targeted at is very technology - savvy.
但是人口统计旨在科学的调查。
营销的任务是识别和满足人类与社会的需求。对营销学所作的一个最简洁的定义就是“有利可图地满足他人的需求”。当eBay注意到人们无法在当地买到他们最想要的物品时，发明了网上拍卖业务；或者说，当宜家注意到人们非常想以非常低的价格买好家具时，它创造了销售廉价的可拆卸家具的业务。所有这些都证明了营销的智慧，并把社会或私人的需求变成了有利可图的商机。
