译文赏析

This year the company has experienced a remarkable increase in demand for most of its products. In general the demand for stationery has shown the biggest increase for many years. Especially pleasing has been the large increase in our sales abroad.

Nevertheless it is a fact that trading conditions remain very competitive in all our markets. This has sometimes forced us to sell some of our new lines at uneconomic prices in order to set ourselves up in fresh markets. Costs of raw materials and of labour have both greatly increased in the past year-factors which have added to the company’s difficulties. So far however we have been able to offset the effect of these increases by improvements in our methods of production. In particular the introduction of a number of entirely new, automatic machines has had a very good effect on productivity. It will be very difficult however for the company to bear the expenses as the result of cost increase. Our company is unwilling to do so in view of the highly competitive nature of our business.

Notes:

(1) remarkable a.   

|rɪˈmɑ:kəbl; 美 -ˈmɑ:rk-|

 ~ (for sth) | ~ (that…) unusual or surprising in a way that causes people to take notice 非凡的;奇异的;显著的;引人注目的
astonishing

a.a remarkable achievement/career/talent
非凡的成就 / 事业 / 才能

b.She was a truly remarkable woman.
她是一位真正非同凡响的女人。

c.The area is remarkable for its scenery.
这一地区以其优美的景色而引人瞩目。   

(2) demand n.& v.

 |dɪˈmɑ:nd; 美 dɪˈmænd|

 a. [可数名词] ~ (for sth/that…) a very firm request for sth; sth that sb needs (坚决的)要求;所需之物

a demand for higher pay

增加工资的要求
 b. demands [复数] ~ (of sth) | ~ (on sb) things that sb/sth makes you do, especially things that are difficult, make you tired, worried, etc. (尤指困难、使人劳累、令人烦恼等的)要求

Flying makes enormous demands on pilots.

驾驶飞机对飞行员要求很高。

c. [不可数名词, 可数名词] ~ (for sth/sb) the desire or need of customers for goods or services which they want to buy or use (顾客的)需求,需要

Demand is exceeding supply.
供不应求。

(3) stationery   n. 

|ˈsteɪʃənri; 美 -neri|
 [不可数名词]  

a. materials for writing and for using in an office, for example paper, pens and envelopes 文具

You can buy ready-printed forms for wills at stationery shops. 
你可以在文具店买到已印好的遗嘱单。

b. special paper for writing letters on 信纸;信笺

 I loved stationery and all the accoutrements of writing. 
我喜爱信笺信封和所有文房用具。   

(4) nevertheless   ad. 

|ˌnevəðəˈles; 美 -vərðə-|

despite sth that you have just mentioned 尽管如此;不过;然而

a.There is little chance that we will succeed in changing the law. Nevertheless, it is important that we try.
我们几乎没有可能改变法律。不过,重要的是我们努力争取。

b.Our defeat was expected but it is disappointing nevertheless.
我们的失败是意料中的事,尽管如此,还是令人失望。   

(5) offset v. & a.

|ˈɒfset; 美 ˈɔ:f-; ˈɑ:f-|
 [动词 + 名词短语] ~ sth (against sth) to use one cost, payment or situation in order to cancel or reduce the effect of another 抵消;弥补;补偿

a. Prices have risen in order to offset the increased cost of materials.
为补偿原料成本的增加而提高了价格。

b. (British English)What expenses can you offset against tax ?

什么开支可以获得税项减免?   

参考译文:

今年市场对公司大部分产品的需求量明显增加。总的来看,这是多年来对文具的需求增幅最大的一年。尤为可喜的是,我们的海外销量大大增长。

然而我们所有的市场贸易条件仍然存在剧烈的竞争。这就使我们有时为了立足新的市场而不得不以无利润的价格出售我们的新产品。近几年来原材料和劳动力成本都急剧加大,这又给公司增添了困难。不过到目前为止,我们通过改进生产方式还能应付得了这些增长带来的影响。特别是大量全新的、自动化机器的引进使得生产力极大提高。但是,在不增加其产品价格的情况下,公司难以承担因成本方面进一步增长带来的费用。鉴于我们行业竞争激烈,我们是不愿意这么做的。